Beyond the Degree: Building a Brand from Purpose, Not Paper
- Anj & Ron Castro-Tigolo
- Sep 30
- 3 min read
In a post on LinkedIn News, a bold entrepreneur shared how tossing out her college degree was the first step in building something more meaningful—a purpose-filled career built on faith, vision, and authenticity.
At Purpose-Filled Solutions amp; Evolutions, we believe this story reflects a key truth: credentials don’t define calling. What sets thriving entrepreneurs apart isn’t a resume; it’s alignment with purpose. These are the reasons why we are ambassadors for the 'Genius Is Common' movement and support 'Tear The Paper Ceiling'.

Genius is Common™ acknowledges that all beings possess a genius within them. That genius manifests itself through each being’s unique way of expressing their passion, be it their profession, art, or talent. Founded by Bruce George, Co-Founder of Def Poetry Jam on HBO, The President's Lifetime Achievement Award Winner 2024 - Biden, Tony Award and Peabody Award winner, and more, Genius is Common™ seeks to level the playing field of who is traditionally thought to be a genius.
Tear The Paper Ceiling recognizes that a silent limitation holds back workers with experience, skills, and diverse perspectives - a college degree. This movement seeks to tear the paper ceiling and see the world beyond it. Participants in the movement pledge to “shatter stereotypes and misconceptions and to see people for all of their experiences, skills, and diverse perspectives.” We do so by recognizing the “untapped potential of the 70+ million American workers who are STARs – Skilled Through Alternative Routes – so they can flourish.” By tearing the paper ceiling and viewing the world of possibilities beyond it, we help “STARs shine.”
The takeaway for business owners? Clarity of vision beats conventional validation. When you root your brand in purpose and communicate that with consistency, your audience will connect more with your why than your what. Whether it is either or both movements, affiliating yourself with others who similarly route their band in purpose can lead to potentially limitless opportunities for collaboration and growth.
Whether someone has a degree on the wall or not, the real proof of their value lies in how they serve, solve, and show up. Purpose is the foundation that transforms bold steps into lasting impact. It’s time to explore the potential geniuses and STARs that are looking for their opportunity to work for a company that is willing to let them live into their purpose while also helping you achieve yours.
Disclaimer: This article was thoughtfully crafted with assistance from ChatGPT to provide insights and spark meaningful reflection. The article largely reflects our beliefs, strategies, or intentions. We encourage you to engage critically with this information and make choices that align with your unique path and purpose. It is at your sole discretion and responsibility if you choose to apply any of the suggested ideas.
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Barbara Anne Gardenhire-Mills is a coach/business, economic, and community development expert who has assisted thousands during her career. She founded Purpose-Filled Solutions & Evolutions, a coaching and consulting firm that helps clients feel seen, heard, and valued to “BEcome their vision of extraordinary.”
A Forbes Coaches Council® member, her credentials include: M.S. in Executive Leadership, ICF Professional Certified Coach, Certified Positive Intelligence® Coach, and second-degree blackbelt in traditional Okinawan karate.
She also hosts “What The Why?!?,” a podcast that explores the reasons behind people’s passions, pivots, and purpose. You can check out our legacy episodes from the first three seasons of “What The Why?!? With Barbara Anne” on KnetStream through our website at https://www.purposefilledsande.com/what-the-why-active-portal or visit our YouTube Channel at https://www.youtube.com/@WhatTheWhy-Podcast.
To learn more about Barbara Anne Gardenhire-Mills, the Purpose-Filled Solutions & Evolutions team, and her podcast, visit https://www.purposefilledsande.com.





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