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"WHAT THE... WHY?!?" - The Blog & Vlog

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What the Google AdTech Ruling Signals for Purpose-Driven Brands
In a landmark antitrust decision, a federal judge has ruled that Google holds a monopoly in digital advertising technology. The case,...
Anj & Ron Castro-Tigolo
Oct 112 min read


How Google’s AI-Driven Ad Surge Can Amplify for YOUR Brand
Google just reported a major jump in ad sales, thanks largely to its integration of artificial intelligence. As detailed in this LinkedIn...
Anj & Ron Castro-Tigolo
Oct 92 min read


Is Your Business Ready for Real ID? What You Must Know Now
As of May 7, 2025, the Real ID law went into effect. Twenty years after its passage, this law requires federally approved identification...
Anj & Ron Castro-Tigolo
Oct 73 min read


Leading with Compassion: A Smarter Way to Support Working Parents
As more companies navigate the balance between flexibility and performance, one thing is clear: leaders who support working parents earn...
Anj & Ron Castro-Tigolo
Oct 42 min read


Legacy Meets Streaming: A Purposeful Play by Netflix
Netflix’s recent acquisition of Sesame Street is more than a content expansion—it's a strategic brand alignment rooted in purpose, trust,...
Anj & Ron Castro-Tigolo
Oct 22 min read


Beyond the Degree: Building a Brand from Purpose, Not Paper
In a post on LinkedIn News , a bold entrepreneur shared how tossing out her college degree was the first step in building something more...
Anj & Ron Castro-Tigolo
Sep 303 min read


AI is Transforming Entry-Level Jobs: How Purpose-Driven Leadership Creates New Opportunities
A recent study featured by LinkedIn reveals a troubling trend: AI is rapidly automating routine tasks, significantly reducing the number...
Anj & Ron Castro-Tigolo
Sep 293 min read


Beyond Google vs. Epic: Systemic Barriers, Not Individual Weaknesses, Hold Us Back
In a headline-making decision, Google’s appeal in the Epic Games antitrust case has been rejected, requiring the tech giant to open its...
Anj & Ron Castro-Tigolo
Aug 253 min read


Unmasking the Systemic Challenges Behind the Departure of 300,000 Black Women from the Workforce
Recent reports from Hot97 , MSNBC , Forbes , and USA Today reveal a staggering trend—over 300,000 Black women have left the U.S. labor...
Anj & Ron Castro-Tigolo
Aug 213 min read


Refining Purpose: What Mineral Processing Teaches Us About Branding
In the world of business and branding, clarity is everything. But clarity takes work. A recent LinkedIn article highlighted advances in...
Anj & Ron Castro-Tigolo
Aug 212 min read


When the System Is Broken, We Must See With Compassion
A recent moment caught on camera at LaGuardia Airport—where a woman broke down in public—quickly made the rounds online. Most people...
Anj & Ron Castro-Tigolo
Aug 92 min read


Navigating Freedom of Speech and Ethical Leadership Amid Media Industry Changes
The recent approval of the Paramount-Skydance deal marks a significant moment in the media landscape. Not only does it underscore the...
Anj & Ron Castro-Tigolo
Aug 72 min read


Are You a Mr. Ratterman for Someone?
One teacher, in particular, had a lasting impact on my life: Mr. Brendan Ratterman.
Sarai Romero
Jan 174 min read


Victor or Victim - It's Your Choice
Today, I want to discuss a belief most people never realize they hold unless it’s brought to their attention: the Victor or Victim Mindset.
BarbaraAnne Gardenhire-Mills
Feb 25, 20243 min read


Be the Bridge for Someone Who Needs One
What do I mean by "You Can Be The Bridge for Someone Who Needs One?" Bridges are often used as metaphors for helping people "cross over"...
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Barbara Anne Gardenhire-Mills
Feb 8, 20244 min read


How Well Do You Know YOU?
How well do you know yourself? Not the face you put on for the world, but the REAL YOU?
BarbaraAnne Gardenhire-Mills
Jan 28, 20242 min read


Why I Lead "Paving the Way to CIED" with Mental Health
Depression, anxiety, and other mental health issues can affect anyone, regardless of their background or ethnicity.
BarbaraAnne Gardenhire-Mills
Jan 19, 20244 min read


What is "Genius IS Common?"
“Genius Is Common” is an increasingly powerful force for promoting the idea that genius is not a rare quality but a universal one that...
BarbaraAnne Gardenhire-Mills
Dec 28, 20233 min read


Guess Who Was Admitted to the Forbes Coaches Council!
Contact Information: Purpose-Filled Solutions & Evolutions, LLC 856-313-0609 info@purposefilledsolutionsandevolutions.com RELEASE DATE:...
BarbaraAnne Gardenhire-Mills
Oct 9, 20232 min read


Equity Vs. Privilege, Bias, and Selfishness in Federal Contracting – Guess Who Lost
I’ve been increasingly public about my concerns regarding how DEI efforts are often implemented in counterproductive ways. While I...
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Barbara Anne Gardenhire-Mills
Oct 9, 20235 min read
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